The embargo on foreign games was finally lifted in December 2022, ending the effective 18-month-long ban on new imported titles and now giving developers based outside of China a chance to enter the market. However, with almost no new game licenses issued until the end of 2022, only domestic developers were able to take advantage of China’s appetite. According to Adjust, APAC experienced the largest growth globally in consumer spending between Q1 2021 to Q2 2022 - but it was developers headquartered in China that were able to enjoy it most, driving 33% of total consumer game spend for the region.
The simulation and puzzle genres took the second and third top slots respectively, with simulation breaking the 10B downloads mark.Ĭhina continues to be the world’s largest market for games.
Statista predicts that by the year 2025 ad spend in the mobile game market will reach $130.8Bĭata.ai shows that hyper-casual continues to be the number one downloaded game genre worldwide with 17.5B downloads in 2022 - despite its end being predicted for as long as the genre has existed. Statista reports that in Q3 2022 Android users had 3.55 million apps to choose from in the Google Play Store and iOS users had access to 1.6 million apps in the App Store. data.ai reports mobile app downloads reached nearly 255B, with 90B being mobile game downloads. data.ai reports consumers spent $110B on mobile games. data.ai reports consumers spent an average of 5 hours per day on their mobile devices - one-third of all waking hours and a YoY increase of 3%. To put that into perspective, it’s more than triple the combined annual revenue of the global box office and all music subscription streaming services, which generated $26bn and an expected $27.24bn in 2022 respectively. Newzoo reports the global gaming market generated $184.4B in revenue, half ($92.2B) coming from mobile gaming alone in 2022. Gaming, and mobile gaming in particular, continued to rule the entertainment industry in 2022. Mobile gaming industry overview Online mobile gaming industry - analysis, trends, and statistics
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